📊 RedNote AU Property — Performance Report

Xiaohongshu (RedNote) Performance Analytics • Managed by GrowthNova
📅 March 10 – 20, 2026 (10 days)
43,412
Total Impressions
+5,467% from Day 1
14
Posts Published
~1.4 per day
531
Total Engagements
Likes + Comments + Shares + Saves
221
Shares
+52% vs Day 8
135
Comments
+118% vs Day 8
118
Likes
+42% vs Day 8
57
Saves
Bookmarked for later
3,101
Avg Views/Post
+29% vs Day 8 avg
📈 Impressions Growth (Cumulative)

Total Impressions Over Time

780
Mar 11
1.8K
Mar 12
2.5K
Mar 13
6.5K
Mar 14
9.5K
Mar 15
28.6K
Mar 16
32.4K
Mar 18
35.8K
Mar 19
43.4K
Mar 20

Engagement Growth (Likes + Comments + Shares + Saves)

Mar 11
9
Mar 12
23
Mar 13
34
Mar 14
73
Mar 15
104
Mar 16
161
Mar 18
176
Mar 19
318
Mar 20
531

Shares Growth

Mar 11
12
Mar 12
26
Mar 13
42
Mar 14
84
Mar 15
100
Mar 16
128
Mar 18
145
Mar 19
163
Mar 20
221
🏠 Real Estate Content Performance
🏠 Avg Impressions Per Post
3,101
across 14 posts
🏠 Total Impressions
43,412
in 10 days
🎯 What Content Works Best

Average Impressions by Title Pattern

Interest Rates
10,405
Price Drops
6,344
Forecasts
3,826
Suburb Data
1,660
Comparisons
588
🏆 Top 10 Posts by Impressions
#Post TitleViews💬❤️📤🔖
1
70% Chance of Rate Hike Tomorrow! Mortgage Repayments Set to Rise
Real Estate
18,7631823228
2
2026 AU Price Forecasts Slashed! Sydney Could Drop 6%
Real Estate
7,60565326116
3
Sydney & Melbourne Prices to Fall! SQM Forecast Reversal
Real Estate
5,0822220535
4
Melbourne Outer Suburbs Up 6%! Inner City Falls Behind
Real Estate
3,007510185
5
39% of Melbourne Passed-In Properties Relisted at Higher Prices!
Real Estate
2,3783773
6
Rate Hike Next Tuesday? All 7 Major Banks Predict RBA Will Raise
Real Estate
2,0461152
7
Sydney Prices Flatline! Surge in Listings Creates Buyer Opportunity
Real Estate
1,3136681
8
70 Melbourne Suburbs Under $750K! Opportunity Knocks
Real Estate
945313139
9
Canada Prices Crash 18%! Is Australia Next?
Real Estate
5884100
10
Brisbane Prices Up 17% YoY! Median Hits $1.08M
Real Estate
58142114
💡 Key Insights
🔥

Interest Rates = Viral

RBA rate posts average 10,405 impressions — 3× the next best category. One post ("70% Chance of Rate Hike") drove 18,763 views alone.

😱

Fear-Based Titles Win

Posts with "drop", "crash", "slash" language massively outperform. "Sydney Could Drop 6%" generated 65 comments and 61 shares — highest engagement on the account.

📱

Discovery-Driven Growth

43K impressions from a brand new account = content found organically via platform search and explore feed. Strong niche-market fit.

📈

Accelerating Engagement

Day 8→10 saw engagement jump from 176 to 531 (+202%). Shares grew 52%, comments surged 118%. Momentum is building.